Innovative Design - Fall 2022 Recruitment
Inspired by vintage matchbox labels, I helped create a vibrant illustration system for Innovative Design’s recruitment campaign for the Fall 2022 semester. I was tasked with art directing the overall look alongside my co-lead, Ruofu Li, as well as lead a team of designers to bring this idea to life!
Role: Art Direction, Illustration, Graphic Design
Designers: Kayla Hua, Ruofu Li, Savanna Vu, Sharon Jihn, Anna Ma
Final Layouts
Social Media Post A
Social Media Post B
Flyer Design A
Flyer Design B
Designs
Style Guide (created in collaboration with Ruofu Li)
Asset Rough Sketches
Final Assets
