Places & Names

I developed an illustration system for Places & Names, a travel brand emphasizing authenticity and the small, unforgettable moments of travel. Whenever I travel, I always hate doing touristy things. My favorite moments while traveling have always been walking through unknown streets, watching people live their lives, and just being in the moment. Places & Names aims to portray the lived human experiences of people all around the world, while being rooted in delight and joy.

I created three main assets: main illustrations, scene illustrations, and spot illustrations. From there, I utilized the various assets to design different types of brand collateral and mockups.